To Vogue or Bust, by Vancouverite Alexandra Grant, is a fashion blog with a lifestyle twist. Whether you’re looking for gorgeous outfit inspiration or how to poach an egg perfectly, you’ll find it on her site. We chatted with Alexandra about blogging, her fashion icons and the importance of wearing what makes you feel comfortable.
Pink Martini: What made you decide to start a blog?
Alexandra Grant: I was at a bit of a crossroads with my life and I felt like I either had an option to follow a more sure but less passion-driven career path or to take a leap of faith and chase after my dreams of working in fashion. It ended up being Vogue or bust rather than heading towards a career in law, and that’s how To Vogue or Bust was born!
PM: What would you say sets your blog apart from the rest?
AG: Well really, I think as long as someone stays true to themselves and is authentic, each blog is set apart from the rest. The beauty of blogging is that if it’s done in an organic and honest way, your blog is a real representation of who you are as a person, your individual and unique tastes, etc. So having said that, my blog is very in line with my values – it’s obsessed with all things beautiful (fashion, beauty, etc.) but craves substance and a narrative, which is why so much of my content is travel or wellness focused as well.
PM: Who do you think are the three most fashionable celebrities, current or past?
AG: My fashion icons are Françoise Hardy, Catherine Deneuve and Charlotte Casiraghi. (Pictured below from left to right).
PM: Which movies or TV shows inspire your sense of style?
AG: I love The Royal Tenenbaums, and not just for Margot! I love that each character has a unique, quirky uniform, something which I find so appealing. I also love Funny Face – Audrey’s style is so on point in that film.
PM: Which blogs do you read?
AG: I’m currently obsessed with The Chalkboard, Sous Style, Into the Gloss and I always love A House in the Hills.
PM: How would you describe your personal style?
AG: Classic, comfortable, elegant.
PM: What’s your number one style commandment?
AG: Wear what makes you comfortable! Important to note that that doesn’t necessarily mean wear something cozy and comfortable in and of itself, but just whatever makes you feel most like yourself, most confident and also yes, most comfortable (very few people feel empowered when they’re tripping over heels that are poorly made or way too high!).
PM: Which spring trend are you most excited to wear?
AG: I love the resurgence of ’70s-inspired pieces. I think each decade had something special about it, but the ’70s definitely suits my tomboy, classic-driven style.
PM:. Which three Pink Martini pieces would you recommend to our readers?
AG: The Go Go Skirt in Beige will be an amazing transitional piece from winter to spring (wear it with tights and ankle boots now, flats and heels in the spring!), the super chic Nathalia Dress in Navy to wear from now until forever and the Cloud Nine Sweater in Off-White, which would look amazing with a pair of flared jeans or in the summer with cut-offs. (Items pictured below.)