Dresses

How to wear a maxi dress

How to wear a maxi dress

Maxi dresses are gorgeous and so on-trend this season. But many women don’t know how to wear a maxi dress. They feel self conscious in such an attention-grabbing style, or fear they look like a sister-wife. These styling tips inspired by the spring 2015 runways […]

Fashion Blogger Q&A: Jenn McNaughton of Ethics of Style

Fashion Blogger Q&A: Jenn McNaughton of Ethics of Style

Still in her early twenties, Toronto blogger Jenn McNaughton of Ethics of Style already looks like a fashion editor. From her perfectly coiffed black bob to the cutting-edge shoes on her feet, you can tell that this is a girl who takes fashion seriously. She […]

Four spring dresses that go from day to night

Four spring dresses that go from day to night

If your life is half as hectic as ours are, you know that it’s not always possible to completely retool your look for a night out. When you’re going straight to a party from the office, sometimes all you have time to do is add […]

Woman Crush Wednesday: Zooey Deschanel

Woman Crush Wednesday: Zooey Deschanel

Zooey Deschanel is the beloved icon of vintage-loving fashion-girls everywhere. And for good reason. Her whimsical outfits are just the right amount of twee, rarely venturing into costumey territory. And who could forget the black tights (even in summer) trend she launched a few years […]

10 easy hairstyles for the office

10 easy hairstyles for the office

Sometimes it seems so unfair that we can’t just roll up to the office with bare faces and messy ponytails. But like it or not, the way that you groom yourself has a big impact on the impression you make in the workplace. Like natural makeup […]

Four gorgeous modest dresses

Four gorgeous modest dresses

Whether it goes against your religious beliefs to reveal too much of your body, you need something to wear to church with your parents this Easter, or you simply prefer to keep covered up, the search for a dress that’s as modest as it is […]

Fashion Blogger Q&A: Marta Tryshak of The Youth Society and With Love, Gabrielle

Fashion Blogger Q&A: Marta Tryshak of The Youth Society and With Love, Gabrielle

Twenty-something Torontonian Marta Tryshak has a lot on her plate. Not only does she spearhead popular personal style blog With Love, Gabrielle, but she’s also the founder of online women’s lifestyle publication The Youth Society. Known for her flaming red tresses, feminine sense of style […]

4 perfect first-date dresses

4 perfect first-date dresses

So you scored a first date with your crush! We realize it’s no longer the ’90s, but we’re super tempted to say “you go, girl!” Now comes the fun part – deciding what to wear. (Okay, we guess the actual date is probably going to […]

How to dress like Demi Lovato

How to dress like Demi Lovato

Demi Lovato is totally our favourite Disney girl of her era. Selena’s a great actress, but she dated (or is dating? Who can keep up?) Justin Bieber, so her judgement is automatically suspect, and we just can’t get on board with Miley’s clothing choices. But […]

Five fall 2015 trends you can wear now

Five fall 2015 trends you can wear now

Fashion’s a weird world. It’s barely spring, and yet designers are already showing next fall’s collections. (We’re bringing ours to top fashion tradeshows across North America). So we end up seeing all the fall 2015 trends like, six months early and we totally want to […]

Jennifer Pistor of Prairie Girl in the City

Jennifer Pistor of Prairie Girl in the City

Jennifer Pistor, the blogger behind Prairie Girl in the City, is known for her gorgeous yet accessible style.

Five spring 2015 beauty trends we can’t wait to try

Five spring 2015 beauty trends we can’t wait to try

Who cares if it’s still chilly outside? It’s March, and we’ve decided it’s basically spring. After a frigid February, it’s time to reward ourselves for surviving the winter by indulging in some fun spring style. And while it’s still not warm enough for bare legs […]

Blogger Q&A: Alexandra Grant of To Vogue or Bust

Blogger Q&A: Alexandra Grant of To Vogue or Bust

To Vogue or Bust, by Vancouverite Alexandra Grant, is a fashion blog with a lifestyle twist. Whether you’re looking for gorgeous outfit inspiration or how to poach an egg perfectly, you’ll find it on her site. We chatted with Alexandra about blogging, her fashion icons […]

Woman Crush Wednesday: Emma Stone

Woman Crush Wednesday: Emma Stone

What is it about stars named Emma and their amazing fashion sense? Whether she has a red mane or flaxen tresses, Emma Stone always knows how to dress for her colouring. She follows trends, but she’s no fashion victim. And this girl can rock a […]

Four gorgeous green pieces for St. Patrick’s Day

Four gorgeous green pieces for St. Patrick’s Day

Forget what your friends say. Drinking beer is not the best part of Saint Patrick’s Day. The most awesome part of the day is the excuse to wear green, spring’s freshest colour. Whether you’re a head-to-toe green girl or you prefer to wear just enough […]