Pink Martini Collection And The Polar Bear Dip
We are ringing in 2011 staring at piles of work on our desks, and racks of beautiful garments from the new Spring 2011 collection, which hang daintily, teasing of warmer weather.
Dreaming of warmer temperatures is not something new to me!
After participating in the Polar Bear Dip (in support of Habitat for Humanity Toronto) this New Year’s Day, I definitely learned not only the value of mind-over-matter (dreaming of beaches, thinking of hot chocolate) but also further learned of the importance of this worthwhile organization.
Pink Martini Collection was so pleased to be involved with Habitat for Humanity Toronto, as a product sponsor of the event. As the PR & Marketing Co-ordinator, I attended and participated in the Polar Bear Dip, which raised money for Habitat for Humanity Toronto to build safe and affordable homes for families living in sub-standard housing projects.
The organization had a live band, under a white tent that blocked the rain and a bagpiper who piped the dippers down to the waters edge. The background music lit up a scene where hundreds of Torontonians signed up, and stripped-down to their various Lake Ontario “dipping attire”. When the event was all said and done, approximately 290 brave souls jumped into Lake Ontario to raise over $32,000 money for a great Toronto cause.
Being in fashion, I had to say, that the “dipping attire” I speak of was one of the greatest elements for me of this event.
There were the “Toronto Maple Sihks”-who raised over $7,200 dollars for Habitat for Humanity Toronto-a team of men dressed in Maple leaf jerseys, carrying a home-made Stanley cup, a Scotish bag-piper clad in kilt and traditional outfit, and many more. But most importantly, the organizers of the event created a buzz that made everyone excited.
With the presence of CBC and Global the cameras were rolling as the countdown began…