The greatest mystery of 2017 has been solved. Even though the general perception was that Kylie Jenner was indeed pregnant, the confirmation comes as a surprise. What really seemed to hit people the most was the very personal video that was released, humanizing the Kardashian-Jenner clan, distorting the preconceived notions about the reality family.
WE CRAVE HAPPY CELEBRITY NEWS IN THE MIDST OF THE HARASSMENT MINEFIELD
Celebrity media hasn’t exactly been filled with positive news, accusations of harassment are a never-ending story. Even though this isn’t comparative in scale, the birth of a baby is still a wonderful thing. The innocence of a baby can, for just a little moment, let us forget about how cruel the world can be.
WE’RE OBSESSED WITH SOCIAL MEDIA ERGO, KYLIE
We are all aware of our public perception – we control it through vocalizing opinions and posting pictures of what we eat and wear. With the rise of social media not only have we been given the opportunity to become our own brand managers, (No, you can not put Kris Jenner under talents on your resume) we can also alter perceptions of situations or facts through twitter quotes or fancy Instagram brunch pictures.
We all control our image. It’s merely human nature to want to present the best version of yourself to the world. Even the Egyptians beautified themselves by applying khol liner and fabulous linens before hitting the streets. This is why we scavenge for the best pants (it’s the Chrissy Pant, by the way) or the closest we can get to Louboutins – we want to present our best selves. And Kylie is the queen of presenting her best self, without an abundance of personal disclosure.
KYLIE ISN’T A KARDASHIAN
Not only is Kylie’s brand different from that of her sisters, but the world has also watched her grow up. To the viewer, she went from a fun child to a brand in a mere heartbeat. The breaking news of her baby girl allows the viewer to see that she is not just a brand, she is also a person who needs privacy.
A strange sense of affection and excitement from many, not all, may stem from remembering watching her play pranks with her sister on the reality show. Even though we do not, in fact, know the Kardashian-Jenner clan, the KUWTK gives us a sense that we do, and thereon arises affection such as that of a niece. This leads us to another reason we might be so excited: Kylie Jenner is a baby.
KYLIE IS YOUNG. TO PUT IT INTO PERSPECTIVE: WHEN SHE IS 40, HER BABY WILL BE 20.
Khloe, in her mid-thirties, is giving birth to her first child (yay!) in a couple of months. Remember what she was like in the first season of KUWTK? Yeah, she was 23. Kylie is 20 years old and has a baby. She has also been in the spotlight her entire life and has a beauty brand that is worth $420 Million. She is miles ahead career-wise than most 20-year-olds out there.
THE CELEBRITY CLAN HAS AN EXUBERANT AMOUNT OF BRAND AWARENESS
The sense of surprising excitement, because it is slightly odd to feel genuine happiness for a complete stranger who has no idea who you are, may stem from the fact that her privacy made us aware of the fact that she isn’t just a celebrity. Although it might seem obvious, the Kardashian/Jenner clan are very good at managing the perception of a situation, be it through their reality show, paparazzi images or handling PR situations. They have brand awareness, which makes us look at them as brands, not necessarily humans. Through this awareness, Kylie is humanized. She has gone from child to beauty brand, to mythical hidden creature – to a mother.
ARE CELEBRITIES PROVIDING US WITH A SERVICE?
In a sense, celebrityhood, where one depends on being a celebrity (or rather, building a brand), is very much like being in the service industry. Kim Kardashian provides a service through her fame, and as any person in the service industry knows, you must please your customers. This can be done through the likes of posting provoking Instagram pictures, revealing personal information and selling merchandise. We are aware of the brand, not the person. In a way, Kim K isn’t all that different from the guy handling your McDonalds order.
KEEPING UP WITH SOCIAL MEDIA
It is going to damage your brand if you do so recklessly. Kylie has followed this approach throughout her career. Maintaining her brand: Kylie, she is able to sell an amazing array of beauty products. This does, however, also mean that she as a person is a service to entertainment. The birth of her baby, however, gives us an insight into the person that she is, rather than the service provider. This is perhaps why we connect with the video that she posted on February 4th, giving us a glimpse of Travis Scott, Chicago West and the real reality of Keeping up with the Kardashians. Understanding the emotions of others around you is emotional awareness.
Can we talk about the fact that she apologized for wanting to have her baby in peace? This shows that she is aware of the fact that she is a brand, and that brand presence is a necessity. But can you believe that she apologized? Baby girl, you do not need to apologize to anyone for wanting privacy.
To conclude, Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Congratulations to Stormi Jenner, you made a lot of people feel a strange sense of genuine joy.